The IDEATE Method by Dan Cohen;Greg Pool;Heidi Neck; & Greg Pool & Heidi Neck
Author:Dan Cohen;Greg Pool;Heidi Neck; & Greg Pool & Heidi Neck
Language: eng
Format: epub
Publisher: Sage Publications Inc. (Textbooks)
Published: 2021-02-07T20:50:09.455418+00:00
Build Value for All, Not Just the Customer
Cirque du Soleil is also a good example of value building not only for the customer but for others as well. They built value for activists (not using animals), performers (less danger and more creative content), and cities or venues (less liability without animals). As we have continuously stated, entrepreneurial opportunities must generate value. Efforts to solve the customer's problem must be additive and valuable to all seeking to solve it. We view this as a three-legged stool:
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